Blogging how many posts




















But only a small percentage of bloggers actually make sustainable incomes. Because coming up with original and creative content can be difficult in the long run. Especially if you need to churn out quality posts as frequently as possible. So, how many blog posts per day do you need to post to start seeing an income? As of , blogging statistics show there are over million blogs among 1.

There are plenty of inactive blogs, platforms that are not willing to share their information publicly, and blogs with non-traditional web building tools.

Research shows that 1 out of 3 websites are blogs, and the majority million are hosted on the popular platform, Tumblr. WordPress comes in second place with over 75 million blogs. All other platforms combined, including Joomla and Drupal, host less than 5 million.

Currently, there are over million people consuming WordPress sites every month, which goes to show that WordPress blog posting remains incredibly popular. Back in , there were million internet users, compared to an astonishing 4. So, we can estimate that around 3. This number has been steadily on the up in recent years, as bloggers in took roughly 2 hours and 24 minutes to write a blog post.

Since then, the average time seems to increase gradually as each year passes because bloggers now spend more time curating their posts. With the abundance of information available on the internet, bloggers want to make sure their content is accurate, reliable, and as up to date as possible.

So, they spend more time researching innovative ideas. A blog post should provide comprehensive information to the reader.

With that in mind, the average blog post length or average blog post word count as of was around 1, words. This length should be enough to get your point across and also take advantage of building your Search Engine Optimization SEO. Understandably, longer posts rank higher in SEO. Then again, Neil Patel provides evidence of those benefiting from organic traffic and touting strong search engine optimization results despite producing blog content well below the monthly average. Reading between the lines, it can be interpreted as finding the balance between maintaining quantity without sacrificing quality — posting multiple times a week only effective with great content.

Determining your editorial calendar comes with experience, a byproduct of trial-by-fire, and blogging takes careful planning. It requires experimenting with different tactics to learn what works and what can be sustained, and it demands a deep understanding of your target audience and how they consume your content. Arguably the number one deciding factor on how often you should post is the size of your team and their capacity to create valuable content on a consistent basis.

When you write useful and entertaining posts, people are more likely to share them on social media and visit your website. Or you learn which team members are passionate about writing and appoint them as the company bloggers on top of their daily tasks.

Forcing an unsuitable task on yourself or an employee is less effective than a reduction in weekly blog posts. So, if you have one writer who only has time to crank out one killer post a week, quality over quantity is the approach you take. Without direction and calculated tactics, building an audience and increasing conversion rates is a shot in the dark. The answer to how often you post each week, month, and quarter is easier to determine when you tie it to something tangible. For instance, if you practice email marketing and the goal is to double your subscribers by the end of the quarter, increasing your post frequency from twice a week to four makes sense.

One case is about building awareness and generating leads at the top of the funnel ; the other communicates further down the pipeline where the aim is consistently offering value without overwhelming your subscribers. Another element to consider is the recency of your posts and its relevance to where they rank in search engines. But authoritative content, blog posts with real value, remain high in the SERPs search engine results pages long after their original publishing date — editing past articles and updating previous content has proven to outperform that with a higher QDF score.

Alternately, and to the chagrin of some SEO experts , you could have your blog live on an external platform with a subdomain such as blog. Set-up is often easier, but since this new subdomain has no previous content authority with search engines, you're essentially starting from SEO scratch. In this case, expect things to take longer with securing favorable Google rankings, but be diligent in doing everything you can to help your website show up in search results.

Whichever domain route you choose, it's key that blog visitors can easily access your core website pages, whether that be through the main website navigation still appearing when viewing a blog, or strategic use of calls-to-action CTAs that direct blog visitors to specific pages of your website. In order to build your credibility and traffic, choose how often you will post articles daily, weekly, bi-weekly, etc.

The decision on frequency is so important, in fact, that HubSpot created blogging frequency benchmarks to help small and large businesses target the most realistic publishing cadence:. A daily or weekly blog frequency is only going to help you increase your traffic if the content is unique, thoughtful, and helpful to your readers. When creating any type of content it's always better to follow the rule of quality over quantity, as long as you're not posting only one blog article per month.

Developing quality content starts as early as identifying buyer personas within your inbound marketing strategy. Knowing the ideal person person who would be reading your blog will help you tailor content that resonates with their pain points, needs, and possible solutions.

This will also help you form a content strategy that includes topic areas that position you as relevant and a potential thought leader within your industry. Great online content goes unread every day, largely due to lack of promotion. Companies that take a team approach to promoting their content on social media channels see a dramatic increase in attracting additional traffic — especially when you're consistent about it!

On a similar note, don't feel like you can only promote a blog article once. If a particular post is really popular with your readers on LinkedIn, for example, share it again on LinkedIn a week or two later on your personal profile or in a different LinkedIn group in a helpful, non-spammy way , of course.

If you're lucky, you might be the only one in your industry taking on blogging. If you already have a website, your blog should be part of it. Make your blog a part of your main website from the beginning. This will make it easier to connect your blog posts to the rest of your web content—and vice versa—and ultimately help you rank higher in search engine results pages.

Your blog posts should provide value. That means, depending on your brand, your blog should educate, inform, or entertain. The rule to live by in the blogging world is quality over quantity. Publishing content regularly is important.

But how many blog posts does that translate to per week? Many people publish one to three posts weekly when they first start their blog. Using an editorial calendar like Compose. With a regular schedule, readers will get into the habit of checking your blog at the same time every week—publishing a new post every Tuesday is better than publishing a new post on a random day each week.

Use social media to promote your blog, find an audience, and boost your website traffic. Use hashtags and engage in conversations to share your posts directly to folks who care about your answers the most.



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