Topics: Commerce , Tech. Oct 12, The new offering enables developers to generate additional revenue by easily creating and offering extensions to the rapidly growing customer base for Magento Go, the SaaS solution introduced in March of Magento Connect, already the largest vertical e-commerce application marketplace in the world, now enables merchants using any version of Magento to more easily customize and enhance every area of their storefront and back end, including integration with other web services.
The newly opened API from Milo allows developers to create apps that localize the benefits of online shopping by searching the inventory of local stores in real-time.
Look for some of the following at Innovate: Intention to unite two incredibly powerful developer networks: PayPal and Magento. This will likely be a long-term goal with some short term branding implications. The Magento developer network is 1st class and one of the keys to their success in the marketplace.
I can only assume that the strength of the developer network was a driving factor in the Magento acquisition by eBay.
The eBay Developer network could also be a huge leveraging factor for X. That means that the PayPal team is going to have the most concrete set of functionality available for developers provided X.
The PayPal X. The Milo, RedLaser and Magento teams will likely be the initial plug-ins to the new framework. It should be exciting to see. To be a truly massive data set, the framework will need to incorporate a new idea — the sharing of data between apps that plug into the framework.
For example, if Shipwire builds an extension to X. The future birth of a new apps marketplace. This is my hope for developers. To get access to a huge new set of customers and merchants through a unified app store. Everything we do these days is focused on that. When we look at X. When we look at what they offer, eBay marketplace brings a hundred million consumers globally distributed.
If we look at GSI, they provide wonderful services to large-scale merchants. Then it does the sales component, the marketing, and the fulfillment of the product behind those merchants. The larger merchants appreciate the context and expertise that GSI brings.
They all love the fact that GSI only makes money based on them making money. So, large service, large merchants and full Internet capability is what GSI brings. PEC: eBay has presumably invested in X.
How will eBay benefit from all this? So, while there may be hosting fees, there may be some fees for our revenue shares that we have with our developers on X. You could say that X. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store.
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